The company lured customers with offers of a "free sample" where the buyer only needed to pay a few dollars for shipping. Hidden in the fine print was an agreement that automatically enrolled customers in a monthly subscription, billing them upwards of $100 per month without explicit consent.
By 2018, the remaining defendants were permanently barred from these billing practices. In 2019, the Federal Trade Commission announced it was returning over $1.8 million to defrauded consumers. 🧴 The Product Line Claims vs. Real Experiences auravie*review
Before the legal issues forced it off the market, AuraVie was sold as a "3-Step Anti-Aging System" consisting of a face peel, a serum, and a moisturizer. 1. The Steps & Claims The company lured customers with offers of a
In 2015, the Federal Trade Commission charged the marketers of AuraVie (along with sister brands like Dellure and LéOR Skincare) with running a massive deceptive billing scheme. In 2019, the Federal Trade Commission announced it
While some users reported liking the actual product formulas, the brand is heavily associated with a major "risk-free trial" scam that resulted in millions of dollars in court-ordered consumer refunds. ⚖️ The FTC Lawsuit and Deceptive Marketing
The most critical aspect of the AuraVie brand is its history with consumer protection authorities.
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