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Fashion Wakes Up to the 'Silver Generation' Opportunity | BoF

The "Matures with Boots" trend highlights a significant economic shift where consumers over 50 prioritize high-quality, comfortable, and stylish boots, driving substantial growth in the fashion sector. This demographic uses footwear to express confidence, strength, and an active lifestyle, favoring versatile styles like riding and Chelsea boots. For more details on the "Silver Generation" fashion trend, visit The Business of Fashion . matures fuck with boots

People aged 50 and above represented 38 percent of total global spend in 2024 and will drive 48 percent of global spending growth, The Business of Fashion Fashion Wakes Up to the 'Silver Generation' Opportunity