(there It Is) (original) — Tag Team - Whoomp!

: The song has seen a massive second life in movies like Elf , TV shows like New Girl and South Park , and even a viral GEICO commercial featuring the duo in 2020.

The song’s origins are deeply rooted in Atlanta's vibrant club scene of the early 90s. was working as a DJ at the famous Magic City gentlemen's club, where he noticed a popular chant used by dancers and basketball fans alike: "Whoomp! There it is!". Recognizing the phrase's electric energy, Glenn teamed up with his high school friend Steve "Rolln" Gibson to turn the slang into a full-fledged party record. Independent Hustle Tag Team - Whoomp! (There It Is) (Original)

: Tag Team defines the phrase as an expression of "positive partying" or "anything that one agrees with on a positive level". : The song has seen a massive second

Despite the song's local popularity, major record labels initially rejected it, unfamiliar with the "Southern Bass" sound and fearing the song was too provocative for the mainstream. Undeterred, Glenn borrowed from his parents to press 800 copies of the record himself. These singles sold out in Atlanta by word of mouth alone, eventually catching the attention of Al Bell at Bellmark Records , who signed the duo without even hearing the track, claiming he could "hear it in [Glenn's] spirit". Cultural Impact There it is